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the story

my childhood memories are rich with nostalgic snapshots of summer holidays spent on the cornish beaches. buckets & spades, rock-pools, seagulls, picnics, all gently steered by my sun-kissed french -italian mother, wearing a bikini that epitomised the carefree vibes of the 70's.

the concept of nounou is inspired by those distant holidays and sweetly faded memories of my mother, zoé, in her cotton bikini. 

branded nounou - a lifelong nickname - ephemeral inspirations have taken shape in an exciting reality. 

the delivery of this collection, though founded on personal memories, came to fruition as a collaborative effort with many dear friends. to them, my heartfelt thanks; i wouldn’t have been able to do it without all these incredible women’s encouragement and support.

my swimwear styles are named with numbers. these numbers reflect the birthday’s of those women. 

to all those slipping into a nounou bikini, our warmest wishes as you go about shaping your future memories. 

nounou x 


nounou is a celebration of femininity, an adventurous spirit and enjoying the feeling of sun on your skin.

a homegrown luxury swimwear brand, founded in the uk and with small-batch production based in london.

nounou has a fresh perspective on swimwear that draws on memories and emotions as much as it does quality and attention to detail.